Each animal (sold seprately) has an attached tag with a web-code for interactive play online. The site is simplistic and easy to use for children, with information that describes each animal individually with fun facts about their new pet. My 4 year old especially loved this aspect of the toy because it gave the animal a 'life' of its own. The dancing game was a hit in our home-even for me! It was amazing to see a wooden figure come to life through animation!
The site, much like the toy is basic and easy, making computer time limited. In my opinion, this is a refreshing outlook to the over-stimulating toy sector. This company brings simplicity, durability and environment back to the basics.
In comparison to plastic toy animal competitors, I would much rather spend a little extra money on 'Anamalz' and have piece of mind that my children are playing with safe and imaginatively liberating toys. Not to mention, they look expensive and chic too!!